“I am” may be two of the most powerful words we speak,

because whatever follows begins to shape identity, belief, and the life a person steps into. That truth is woven into the soul of this space. Beauty here is not only about how you look, but how you feel when you come alive to yourself again. It is confidence, expression, softness, radiance, and the quiet unfolding of who you were always meant to be. Each visit is designed to feel like a return to self, a moment of renewal, and an invitation to become the most fully expressed version of who you are. As an Aveda Concept Salon and Spa from the very beginning, this vision is grounded in a partnership that values beauty with purpose, care with intention, and impact that reaches far beyond the chair.

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Our History

Founded in 2005 by Christopher Gates, I AM began in Monkey Junction as a 2,000-square-foot salon with six chairs and four treatment rooms. In 2009, Sunni Rogers joined the team as an esthetician, later becoming a partner in 2017 and sole owner in 2020. Since then, the business has grown into a 5,000-square-foot salon and spa that now employs 32 people and features 16 salon chairs, 12 private rooms, a relaxation room, and a sauna and red light therapy room. The move to the current location also made room for a boutique of more than 1,000 square feet, offering not only Aveda products, but also FarmHouse Fresh, goods from local vendors, global artisans, and other purpose-driven brands that give back.

A modern hair salon with black styling chairs, large rectangular mirrors, a green decorative wall, and wooden flooring.
Front desk of a salon and spa named 'I AM' with a illuminated round logo on a wooden counter, with posters of hair color benefits on the wall behind, and a sign with the price $5 beside the desk.
Salon with black chairs, large mirrors, lockers, and a decorative green wall, illuminated by ceiling spotlights.

Our Team

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Sunni Rogers

Owner/Permanent Makeup Artist

Originally from Michigan, Sunni has called Wilmington home since 2001. She joined I Am Salon and Day Spa in 2009, beginning her career in skincare before expanding into permanent makeup. With a background in Fine Arts and Architecture and a strong eye for detail, she is passionate about enhancing confidence through her work. She also values Aveda’s culture of care and the salon’s commitment to giving back and building community.

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Ashlee Davis

Manager

Ashlee is a dedicated Salon and Spa Manager with more than 15 years of experience in the beauty and wellness industry. Known for her commitment to exceptional guest service, she ensures every client feels welcomed, valued, and cared for. With a strong eye for detail and a focus on service excellence, Ashlee leads the I AM team in creating a personalized, relaxing, and elevated salon experience.

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Nadia McAlear

Salon Coordinator / Assistant Manager

Born and raised in Wilmington, Nadia helps create a warm, welcoming experience from the moment each guest arrives. With a background in customer service and esthetics, she is available to answer skincare questions and ensure every visit is comfortable and enjoyable.

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Gina Bowen

Salon Coordinator

As salon coordinator, Gina works to make every visit smooth, convenient, and enjoyable from scheduling to checkout. With a strong passion for wellness, she loves sharing the benefits of Aveda and the salon experience with each guest. She is excited to help clients take the first step in their self-care journey.

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    Brie Hefner

    Lead Stylist

    New to Wilmington, Brie brings eight years of Aveda experience and specializes in blonding and precision color. With a strong attention to detail, she is committed to creating beautiful results while keeping hair healthy and vibrant.

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    Dulce Garcia

    Stylist

    An NC native, Dulce is excited to pursue her passion for hair artistry in Wilmington. Fluent in two languages, she welcomes all hair textures and styles and is dedicated to helping each client achieve their goals.

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  • A woman with short, platinum blonde hair, wearing a black t-shirt, with hoop earrings and a pendant necklace, standing against a plain beige background.

    Julie White

    Stylist

    Since making Wilmington home in 2016, Julie has built a reputation for creating customized cuts and dimensional color that bring out each client’s individual style. Growing up surrounded by the hair industry sparked a lifelong passion for beauty and creativity, which continues to inspire her work behind the chair every day. Whether you’re looking for a subtle refresh or a bold transformation, Julie is dedicated to helping you feel confident, beautiful, and completely yourself.

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  • A woman with wavy light brown hair, blue eyes, and a nose piercing smiling at the camera, wearing earrings, a necklace, and a black blazer against a beige wall.

    Sydnie Savage

    AVEDA Stylist

    Sydnie is a stylist with 12 years of experience, including 9 years with Aveda. She specializes in highlighting and lived-in color, creating natural, low-maintenance results that grow out beautifully. Her long-standing passion for hairstyling continues to shape her thoughtful, client-focused approach.

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    Kelly Mayo

    AVEDA Stylist

    A Curlcraft® certified curl specialist from North Carolina, Kelly developed a passion for curly hair after growing up not fully understanding her own curls. That experience inspired her to learn everything she could about textured hair and helping others embrace their natural beauty. Kelly specializes in soft, natural curls and lived-in color designed to enhance individuality and make every guest feel completely at home in their hair. While curls are her passion, she welcomes all hair types in her chair and strives to create a confident, beautiful experience for every guest.

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  • A smiling woman with long blonde hair wearing a black off-shoulder top and a necklace with a fox pendant, against a plain gray background.

    Sarah Copenhaver

    AVEDA Stylist

    With twenty-one years behind the chair, Sarah specializes in lived-in color, all things highlights and creating looks that feel effortless and completely you. As a dedicated Aveda stylist for over 20 years, she believes great hair should feel as good as it looks. Sarah is  Wilmington born, a mom of three (counting her dog Leia) and after all these years, the favorite moment is still the same: watching clients fall in love with their hair.

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  • A smiling woman with shoulder-length brown hair wearing a black top and a delicate gold necklace, standing in front of a beige plain background.

    Ashley Loomis

    AVEDA Stylist

    Ashley recently relocated to the coast and is excited to begin this new chapter at I AM Salon Spa Boutique. She is passionate about creating personalized looks that help her guests feel confident, refreshed, and like the best version of themselves. Ashley loves taking the time to understand each guest’s lifestyle, face shape, and hair goals to create a look that feels effortless and uniquely tailored to them. Whether someone is looking for dimensional color, a fresh cut, or a relaxing self-care experience, her goal is to make every appointment feel uplifting, customized, and luxurious. She can’t wait to welcome guests into her chair!

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  • A woman with long black hair, smiling, wearing a black polka-dot sheer top, standing against a beige wall.

    Nedzida Osmanagic

    AVEDA Stylist

    Nedzida’s hairstyling journey began over 20 years ago in Vermont, bringing her to Wilmington to continue her passion. From cuts to colors, she’s excited to meet you and bring your hair vision to life.

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    Sarah Antonucci

    AVEDA Stylist/Makeup Artist

    Sarah brings more than 12 years of beauty industry experience to Wilmington. Known for enhancing natural beauty and embracing a challenge, she is committed to helping each client feel cared for, confident, and refreshed.

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  • A smiling woman with shoulder-length red hair, wearing a black tank top with lace trim and a black jacket, standing against a neutral background.

    Sydney Michaud

    AVEDA Stylist

    Sydney has been in Wilmington since 2019 and is passionate about creating healthy, dimensional color and blonding services. She is committed to helping clients feel confident and at home in her chair.

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  • A young woman with shoulder-length brown hair, wearing a black T-shirt and a silver necklace with a cross, smiling at the camera against a plain beige background.

    Trinity Peters

    AVEDA Stylist

    Trinity is an Aveda hairstylist who is passionate about creating personalized looks that help clients feel confident and beautiful. She specializes in healthy, beautiful hair through services such as blonde balayage, fashion color, and precision haircuts.

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  • A woman with red hair, tattoos on her arms, and a piercing on her face, wearing a black sleeveless top, smiling at the camera.

    Brittney Salvatici

    AVEDA Stylist

    Brittney is a stylist with more than 10 years of experience and professional training from Paul Mitchell in New Jersey. Since relocating to Wilmington in 2023, she has brought her passion for hair to the I Am Salon team, with a strong focus on blonding, balayage, and color services.

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  • A portrait of a man with glasses, a black beard, and mustache, wearing a black polo shirt, standing against a plain light-colored background.

    Garrie Moore

    License Massage and Bodywork Therapist

    Garrie brings more than 20 years of experience in health, wellness, and bodywork. As a certified personal trainer, licensed massage therapist, and Thai massage-certified bodyworker, he creates safe, effective experiences that support strength, flexibility, relaxation, and overall well-being.

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    Kyle Haynes

    Massage Therapist

    Originally from Pittsburgh, PA, Kyle relocated to NC after serving in the U.S.M.C. and chose to pursue Massage Therapy to help others feel their best. Certified in Swedish, Deep Tissue, Cupping, Hot Stone, and Prenatal Massage, Kyle tailors each session to restore balance, relieve tension, and support overall well-being.

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  • A young man with a beard and short curly hair, wearing a black collared shirt, smiling with arms crossed, standing against a beige textured wall.

    Devon Mollison

    Massage Therapist

    Devon is a massage therapist with over three years of experience specializing in table stretches, sports massage, and relaxing Swedish sessions. With a background working with both professional and amateur fighters, along with over six years of Muay Thai and Jiu Jitsu training, he brings a strong understanding of movement, recovery, and performance to each session.

    Before massage, Devon served six years in the U.S. Marine Corps, where he developed discipline, focus, and a heart for helping others. His goal is simple: to help clients feel better, move better, and recharge.

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    Megan Lewis

    Massage Therapist

    Megan Lewis, LMBT, has been licensed in massage therapy in North Carolina since 2018. With a background in holistic health and wellness, she offers relaxing Swedish massage as well as therapeutic services including deep tissue, prenatal massage, reflexology, Lomi Lomi, and Thai table massage.

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  • A young woman with long blonde wavy hair, wearing a black top and a necklace, smiling at the camera.

    Stacy Lavallee

    Massage Therapist

    Stacy is a licensed massage therapist who specializes in customized sessions that blend relaxation with targeted therapeutic work. With training in deep tissue, stretching, myofascial release, craniosacral therapy, prenatal massage, reiki, hot stones, and cupping, she is especially focused on relieving neck and shoulder tension.

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    Oasis Ellison

    Massage Therapist

    Oasis is a licensed massage therapist from Beaufort NC, with 13 years of experience here in Wilmington NC. Specializes in customized sessions that blend relaxation with targeted therapeutic work. With training in deep tissue, stretching, prenatal massage, reflexology, hot stones, Thai, and cupping, she is especially focused on relieving neck and shoulder tension.

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  • A young woman with curly dark hair styled in loose waves, wearing a black blazer over a black top, smiling against a neutral beige background.

    Ari Niemann

    Esthetician

    Ari is a graduate of Aveda Institute Tucson with more than five years of experience in advanced skincare. She specializes in results-driven treatments, including microneedling, HydraFacials, and dermaplaning, as well as full-body hair removal and lash and brow enhancements.

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    Sarah Mathis

    Esthetician

    With 27 years of experience, Sarah brings a results-driven, treatment-focused approach to skincare that blends expertise with intention. As an educator and esthetician, she is passionate about helping guests understand their skin and achieve lasting improvements. Rooted in an Aveda and botanical philosophy, my work combines plant-based healing with advanced techniques to create customized, effective treatments that truly transform the skin.

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    Amanda Herbst

    Esthetician

    Amanda is a licensed esthetician with six years of experience, originally from New York. She specializes in personalized facials and loves helping clients achieve healthy, glowing skin. When she’s not in the treatment room, Amanda enjoys snowboarding and spending time with the love of her life, her dog, David.

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    Camille Carr

    Esthetician

    Camille is dedicated to helping clients feel confident through skincare and wellness. She specializes in full-body waxing and skincare, offering both relaxing and results-driven treatments in a positive, comfortable environment.

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  • A woman with long, dark hair smiling at the camera, wearing a black t-shirt, with a neutral background.

    Maiah Deese

    Lash and Brow Artist

    Maiah is a lash and brow artist with three years of experience in enhancing natural beauty through customized, detail-focused services. She specializes in lash extensions, brow shaping, and tinting, creating polished results that are both beautiful and long-lasting.

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    Natalie Hill

    Esthetician

    Passionate about skincare and beauty, Natalie brings a thoughtful, detail-oriented approach to every service. Her commitment to continued growth and personalized care helps clients feel refreshed, confident, and well cared for.

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  • A young woman with long blonde wavy hair, wearing a black top, smiles at the camera, standing against a plain light-colored background.

    Meg Greer

    Permanent Makeup Artist

    Wilmington born and raised, Meg brings an artistic eye and a passion for beauty to her work in permanent makeup and paramedical tattooing. Licensed since 2020, she specializes in brows, lip blushing, eyeliner, and restorative tattoo services, creating customized results that feel natural and personal.

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    Austin Rogers

    Tattoo Artist

    Native to Wilmington, Austin is a fine-line tattoo artist specializing in tiny, clean, detail-driven designs. Focused on precision and timeless simplicity, he creates subtle tattoos with lasting impact.

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